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| Title:
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Trade Marketing Manager Team Leader |
| Industry:
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Food Processing & Manufacturing |
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of Trade: |
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| Specialty
Area: |
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| Position
Level: |
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| Size
of Company: |
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| Position
Reports To: |
Director |
| Job
Location: |
| Northeast
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Relocation: Yes |
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| Position
Responsibilities: |
The incumbent will take a leadership role in trade strategy development and implementation for Categories/Brands across all Customers, as well as driving growth strategies for key Customers across all Brands. Incumbent will train and lead managers in conducting analysis, developing best practices, monitoring 4Ps, managing new product introductions and spearheading Sales planning. " Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. " Maintain a strong relationship with Global Trade Marketing and Local Marketing Teams. Incumbent must have excellent knowledge of Sales requirements/needs in order to be viewed as an expert/leader in this area. " Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation. Manage transfer of Local Category success to Global Teams. " Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models. " Use research to develop efficient and effective pricing and promotion strategies in accordance with category success models. " Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution. " Train and manage staff to both build 4Ps gap analysis and develop clear, specific plans for corrective action. " Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation. " Develop & present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert. " Utilize information from a range of sources to understand market trends, competition, customer strategy and brand strategy. " Set strategy for the development of national and/or local account-specific promotional programs/key events.
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| Direct
Reports: |
| Yes
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Education
Required: BS/BA |
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| Position
Experience: |
4-year college degree, MBA preferred. " 5-years Direct Sales and/or Brand Management experience with cross functional exposure to other Business Operations. Prefer experience as Category Captain within CPG industry. " Proven leadership and ability to train/manage staff. " Good understanding of Customer Management Process " Must be able to demonstrate strong analytical skills and enjoy data analysis. Ability to review data, draw conclusions and implement learnings is a must. " Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us) " Strong oral, written communication, and presentation skills " Computer proficient (Microsoft Office, Nielsen/IRI) " Strong organizational skills " Strong interpersonal and time management skills |
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| Other
Remarks: |
New position, Want someone who has carried the bag in sales. Moved up the career and has led people. |
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| SUBMIT
YOUR RESUME: |
JOB6050 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
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