| Title:
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Shopper Marketing Manager |
| Industry:
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Food Processing & Manufacturing |
| Class
of Trade: |
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| Specialty
Area: |
Dairy |
| Position
Level: |
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| Size
of Company: |
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| Position
Reports To: |
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| Job
Location: |
| Northeast
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Relocation: Limited |
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| Position
Responsibilities: |
Strategically develops and oversees execution of annual shopper marketing plan for assigned customers across all brands. Manages agency in planning, creation and implementation of value-added programming. Works closely with Sales managers in providing strategic program direction and penetrating key customer organizations (i.e. attending regular customer presentations). Responsible for business/program analysis and project management with cross functional peers.
Additional responsibilities include:
- Lead agency in developing shopper marketing strategies, creative themes, and offers to help drive CANN/ROP that meet customer and brand objectives
- Execution of programs and tactics on time and with excellence. Ensure program investment is properly leveraged to maximize ROI
- Develop top customer programs that meet customer and brand objectives. Ensure program investment is properly leveraged to maximize ROI
- Validate ROI for program roll-out. Post program analysis to include CANN growth, ROI and other appropriate measures (e.g. trial/repeat, etc.)
- Ensure program expenses are properly tracked and within budget
- Helps develops junior talent via training and mentoring when appropriate
- Relate all activities back to and manage against the customer business targets and objectives for assigned brand
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| Direct
Reports: |
| 0
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Education
Required: BS/BA |
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| Position
Experience: |
Qualifications
- Bachelors in Business Administration
- 5 years of shopper marketing related experience in the CPG industry (Client or Agency)
- Strong analytic, communication and interpersonal skills
- Proven ability to lead teams and work cross functionally in a matrix environment
- Passion for executing with excellence
- Prior P&L management
- Strong PC skills
- Proficient in IRI/Nielsen applications
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| Other
Remarks: |
Prefer local candidates |
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| SUBMIT
YOUR RESUME: |
JOB6123 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
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