• Lead the overall strategic marketing process: Analyze market position, competitive threats and market trends; respond accordingly to achieve North American sales and profit objectives. Responsible for approximately $300M in annual revenue.
• Oversee annual budget planning process to ensure adequate funding for all programs. Ensure year budget targets are met, with appropriate ROI achievements. Develop strategies for approximately $60M spending.
• Lead development of consumer marketing strategy to build awareness and brand preference.
• Lead development of professional marketing strategy to build customer recommendation and brand preference.
• Ensure full utilization of business teams and Sales Management resources to keep in touch with Field Sales issues regarding product portfolio.
• Manage pricing and consumer/trade promotions.
• Champion brands in all areas.
• Lead, develop and manage direct reports (Brand Managers, Associate Brand Managers, Administrative Assistant).
• Integration and alignment of Global strategies with North American business needs.
• Coordinate with other Marketing directors and key sales personnel to ensure consistency of plans and execution.
• Lead key marketing projects outside specific realm of responsibility.

• 12 yrs related experience with 8+ yrs in marketing, at least 2-4 years CPG (Consumer Product Goods) marketing experience

Preferred Level:

• 10+ years in marketing with additional 2-4 years CPG (Consumer Product Goods) marketing experience.
• Proven leadership, strong marketing, strategic analytical ability, excellent coach. Strong written and oral presentation skills.
• Marketing thought leader and innovator of creative marketing ideas.