| Title:
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Sr Manager Shopper Marketing |
| Industry:
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Food Processing & Manufacturing |
| Class
of Trade: |
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| Specialty
Area: |
Marketing Research |
| Position
Level: |
SR Manager |
| Size
of Company: |
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| Position
Reports To: |
Director |
| Job
Location: |
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| Position
Responsibilities: |
MAJOR RESPONSIBILITIES
Marketing-Development & Execution (65%)
o Leads the development of shopper marketing strategies and plans that link to strong shopper insights, for company's objectives and Customer strategies. Successfully drives programs that drive profitable business growth for company's and Customer. Collaborates with Sales team to identify opportunities and develop strategies that meet customer and business growth expectations.
o Works with the BUs as part of the Annual Planning process to develop key Shopper Marketing objectives, strategies and budgets.
o Manages the implementation of plans and integrated programs with the Customer teams and Agency.
o Effectively provides strategic direction to agency partners via briefs, plan and provides creative feedback.
o Develops understanding of program effectiveness and efficiency by analyzing completed events. Develop customer scorecard to track and improve results.
Insight & Strategy Development (10%)
o Partners closely with insights teams (Consumer & Customer) to integrate syndicated, proprietary and custom research and analyses into Shopper Marketing plans.
o Aligns shopper insights, as appropriate, with Agencies and other partners to develop highly targeted plans.
Customer Planning (10%)
o Understand customer objectives, planning needs and timelines. Builds relationships with Customer teams and Customer Marketing departments.
o Presents plans and programs to customers to gain input and support
P&L Management & Analysis (10%)
o Provide leadership in driving for efficiency improvement of all shopper marketing investments.
o Conduct/coordinate analytical support to improve ROI, program results. Shares out results with partners (BU and Sales) based on analytical results and longer term equity and customer measures.
o Develop and manage SM budgets
Functional Leadership (5%)
o Contributes to the SM Strategy and the development of SM function.
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| Direct
Reports: |
| Yes
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Education
Required: MBA pref. |
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| Position
Experience: |
QUALIFICATIONS
Bachelors degree required, MBA strongly desired. 5-7 years experience in CPG; 1 year in Shopper Marketing preferred.
Ideal candidate is consumer minded, highly strategic but also able to roll up his/her sleeves to execute. Strong communications skills required as is collaborative leadership skills.
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| Other
Remarks: |
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| SUBMIT
YOUR RESUME: |
JOB7021 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
20% |
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