STRATEGIC AND TACTICAL PLANNING:

• Develop and constantly refine the Americas integrated marketing strategy, that meets or exceeds business objectives, including strong contributor in development of Global Hearing strategy.
• Assist in development of business and operational objectives and plans.
• Responsible for full life cycle management of all products including definition, pricing, positioning, forecasting, launch and retirement.
• Perform internal analysis for profitability, sales forecast accuracy, customer satisfaction, brand association, product portfolio analysis.
• Develop product roadmaps with the support of R&D and others.
• Track the competitive landscape. Identifies and develops market expansion opportunities including new go-to-market models.

EMPLOYEE MANAGEMENT.

• Maintain an effective organization to achieve business objectives. Interviews, makes hiring decisions and assesses performance and establishes goals and objectives for marketing staff.
• Ensure marketing staff receive appropriate training.
• Identify career development opportunities, and ensures employees embody cultural values.
• Establish priorities and identify best practices and coordinate the sharing of information across the entire marketing team, and with other functional groups.

SUPPORT BROADER HEARING SAFETY GROUP INITIATIVES:

• Work closely with the Hearing Conservation team, European and Australian Hearing team and Global Intelligent Hearing team.
• Comfortable collaborating with remote team members in a global context.

COMPLEXITY AND CREATIVITY:

• Successful marketing demands constant innovation. An atmosphere of "out-of-the-box" thinking must be encouraged across a wide variety of disciplines.
• Competitive landscape must be analyzed.
• Target audiences must be identified and available resources balanced to achieve maximum return on investment.
• Occasional unplanned occurrences require urgent analysis of data and formulation of an immediate response.
• Risk analysis must be conducted when variables may not be clearly defined. Market strategy development requires a balance of long term view, sense of urgency and excellent communication and interpersonal skills.
• Decisions and recommendations must be made and require synergy between analysis, experience and intuition.
• Proactive, innovative market assessments is critical to maintaining a competitive advantage and to successfully uncover and pursue growth opportunities.

SUPERVISION AND MANAGEMENT:

• Provides ongoing guidance and positive reinforcement to improve performance.
• Consistently evaluates, provides feedback and develops employees to their next level of performance. Inspires, motivates, and guides others towards goals.
• Coaches, mentors and challenges staff and adapts leadership style to various situations.
• Consistently demonstrates decisiveness in day-to-day actions.
• Takes unpopular positions when necessary.
• Faces adversity head on.
• Rallies support to accomplish tasks.
• Ensures staff are properly selected, used, appraised and developed, and are treated fairly.
• Provides regular coaching and professional development counseling to ensure retention and advancement of employees.

IMPACT:

• Directs the activities of a marketing group that plays a key role in the generation of new business and overall customer satisfaction.
• Must deploy strategies that work to shift the market in the direction that supports long term strategic objectives, and as such have a significant impact on growth and market share.

• A Bachelors Degree, preferably in a business administration, marketing or technical discipline.
• 8 years experience in Strategic and Product Marketing, with a minimum of 5 years management experience.

PREFERRED QUALIFICATIONS:

• Knowledge of strategic product management processes and practices (discovering and documenting customer requirements, strategy tools such as roadmaps and portfolio analysis).
• Competency in marketing fundamentals (the "4Ps", branding, segmentation, targeting and positioning).
• International business experience preferred (global product launches, international marketing campaigns, distribution and business management).
• Strong interpersonal, motivational and relationship building skills, and ability to work in a multi-cultural environment.
• Strong written and verbal communication skills required.
• Budgeting, operational and expense controls.
• Consumer marketing experience, including technology based consumer products, a plus.