| |
| Title:
|
Sr. Global Product Manager, Pharmaceutical/CPG |
| Industry:
|
OTC/Rx Consumer Healthcare |
| Class
of Trade: |
|
| Specialty
Area: |
|
| Position
Level: |
|
| Size
of Company: |
|
| Position
Reports To: |
Director, Global Marketing |
| Job
Location: |
| South Central
|
Relocation: Yes |
|
| |
|
| Position
Responsibilities: |
The successful candidate will lead strategic global brand plans for a portfolio of our clients products. You will anticipate market growth opportunities and determine strategic direction of portfolio. Support global commercial leadership for new product initiatives from initial project approval through to market launch. Development and execution of global marketing plans. Support of regional marketing teams with training, promotional material and selling tools. Gain alignment with Regional stakeholders for initiative learning, validation and launch plans. Develop business plans and validate initiatives. Plan, manage and coordinate the assigned product lines through all facets of marketing, including product development, pricing, promotion, positioning, and forecasting. Create and manage marketing programs and business plans to achieve revenue, profit, and market share goals. Provide technical expertise for questions, issues or requirements; handle complex customer issues. Develop annual marketing A&P budget. Performance is measured against the attainment of global product market share, line revenue and profit goals. Major Accountabilities - Analyze market trends and growth drivers (i.e. define the market from customer perspective; analyze market segmentation; identify market and industry dynamics and trends etc.)
- Support the Global Director in the management of brand assets to ensure achievement of brand goals.
- Contribute to the development and implementation of marketing programs across the marketing mix in line with agreed targets and strategies, to support current and incremental business needs. Coordinate the development and sharing of best in class marketing mix models for use around the world.
- Lead the development of brand campaigns (positioning, idea, concept, claims, key benefit and RTB).
- Lead development of eBrand Books to support market launch. Support Agency creative development of materials that enable in-country success.
- Work with R&D to leverage technical possibilities and understand technical trade-offs vis a vis market potential.
- Partner with R&D and Regions to keep initiatives growing over a 3-5 time horizon. Define lifecycle management claims.
|
| |
|
| Direct
Reports: |
| Yes
|
Education
Required: MBA pref. |
|
| |
|
| Position
Experience: |
- Minimum 5+ years marketing experience developing strategic plans to successfully drive growth of multiple products/Brands.
- Experience in both the US and other countries. Regional marketing experience would be a plus.
- Experience in launching Blockbuster Brand(s) in major Market(s) would be optimal, as would previous experience in a Global Marketing role.
- A track record of successfully working with R&D
- Gate-keeper marketing and/or sales and sales management experience, as well as a sound grasp of the fundamentals of marketing, marketing research, advertising, public relations, sales promotion/strategy development
- Brand management marketing experience would be optimal.
- A strong track record in accurately forecasting/ meeting projected revenue and budget targets.
|
| |
|
| Other
Remarks: |
Our clients benefits package includes a 401(k) Plan which matches employee contributions up to 6% of eligible pay at the rate of $1.00 for each dollar contributed, and a Retirement Plan, a qualified plan in which they contribute 6% of eligible pay to the accounts of all eligible employees. By combining the Company's contributions to the 401(k) and RP, employees can receive up to 12% of eligible pay towards retirement. Our client also offers medical, dental, vision, life and disability coverage, an on-site fitness center and much more. Consider having all this in a fast paced environment within a stable world-class organization. |
| |
|
| SUBMIT
YOUR RESUME: |
JOB7063 (Word
document preferred. Please, no ZIP files.) |
| |
|
| Percent
Travel: |
10 - 25% |
|
|
|
|
