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| Title:
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Director of Marketing Research |
| Industry:
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Other |
| Class
of Trade: |
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| Specialty
Area: |
Marketing Research |
| Position
Level: |
SR Manager |
| Size
of Company: |
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| Position
Reports To: |
VP Marketing Research |
| Job
Location: |
| Southeast
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Relocation: Yes |
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| Position
Responsibilities: |
Job Description
" Drive market, customer, and shopper research that generates strategic insights to help differentiate and grow each of our brands. As part of this effort, this position will provide day-to-day management, direction, coordination and feedback to 3rd party research companies and internal research efforts focused on these brands.
" Create regularly updated brand dashboard that shows awareness, perception, and performance for each of our brands.
" Analyze market shifts, competitive position, marketing messaging, acquisition and offer effectiveness for each brand.
" Create strategy and recommendations for growing each brand. Summarize and synthesize market, customer, competitor and shopper trends and research into regularly updated executive briefs and full presentations.
" Lead market, consumer, customer, and shopper research that generates strategic insights to help differentiate and grow all four brands.
" Lead brand, plan, and packaging research to ensure offers and advertising that generate strong consumer demand
" Generate competitor analysis of handsets, plans, messaging, and overall positioning
" Develop Hispanic market research and insights to help us fully leverage this opportunity
" Develop partnerships with key retail accounts to provide short-term and long-term recommendations that will provide substantial lift to sales.
" In addition, the position will drive focus group research and quantitative research as part of our current work with over 20 different research partner companies
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| Direct
Reports: |
| Yes
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Education
Required: MS/MA pref. |
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| Position
Experience: |
Required Skills
Required Experience
" Bachelors Degree from a reputable school
" 10 years of relevant marketing, research and analysis, brand management, advertising, strategy, and/or business development experience.
" Strategic thinking, marketing knowledge, analytical ability, well organized, excellent written and verbal communication skills, able to handle multiple projects at the same time, work well under tight deadlines
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| Other
Remarks: |
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| SUBMIT
YOUR RESUME: |
JOB7120 (Word
document preferred. Please, no ZIP files.) |
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| Percent
Travel: |
20% |
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